How to Get More Streams and Fans on Spotify and Other Platforms

Getting more streams and fans on Spotify and other music platforms takes more than just great music. It’s about visibility, marketing, and a strategic approach to engaging your audience. Here are some practical tips to help you grow your streams and fanbase.

1. Optimize Your Spotify Profile

The first step is making sure your Spotify profile looks professional and inviting.

🔹 Write a strong artist bio – Tell your story concisely and use relevant keywords.
🔹 Choose a high-quality profile picture – Make sure it’s recognizable and professional.
🔹 Add social media links – Make it easy for fans to follow you elsewhere.
🔹 Use Spotify Canvas – Add a short looping video to make your song more engaging.

2. Pitch Your Songs to Spotify Playlists

Spotify features editorial, algorithmic, and user-created playlists. Editorial playlists (curated by Spotify’s team) can provide massive exposure, but you need to pitch your songs via Spotify for Artists at least 7 days before release.

🔹 Focus on strong hooks – Playlist curators look for songs that grab attention quickly.
🔹 Write a compelling pitch – Explain what makes your song unique and which moods or genres it fits.
🔹 Target independent playlists – Reach out to playlist owners via social media or SubmitHub.

3. Trigger the Algorithm – Maximize Activity in the First 24 Hours

Spotify’s algorithm rewards songs that perform well immediately after release.

🔹 Plan a strong release day – Announce your release on all platforms and encourage fans to save (pre-save) and listen right away.
🔹 Engage your audience – Ask them to add your song to their personal playlists.
🔹 Encourage repeat listens – Create content (e.g., TikToks, Instagram Reels) that makes people curious about your song.

4. Use Social Media Strategically

A solid social media strategy is essential to getting more streams and fans.

🔹 Leverage short-form video on TikTok and Instagram Reels – Use snippets of your music to attract new listeners.
🔹 Share behind-the-scenes content – Show how your music is made and build a personal connection.
🔹 Engage with your followers – Like, comment, and share their posts when they mention your music.
🔹 Go live – Use Instagram, Facebook, or YouTube live to build a community around your music.

5. Collaborate with Other Artists

Collaborations can help you reach new listeners.

🔹 Feature other artists – Collaborate on a song to reach each other’s fanbase.
🔹 Cross-promote – Help each other gain exposure by sharing content.
🔹 Guest appearances – Cover each other’s songs or perform together in livestreams.

6. Release Music Consistently

Spotify’s algorithm favors artists who release music regularly.

🔹 Plan your releases – Dropping a new song every 6-8 weeks keeps your profile active.
🔹 Create remixes or acoustic versions – Repurpose your existing songs in new ways.
🔹 Be featured on other artists’ tracks – Featuring on someone else’s song can introduce you to a new audience.

7. Use Paid Marketing Wisely

While organic growth is essential, ads can provide an extra boost.

🔹 Facebook and Instagram ads – Target fans of similar artists.
🔹 TikTok ads – Perfect for short, viral clips of your music.
🔹 Spotify Marquee – Pay to get your song promoted to relevant listeners.

8. Think Beyond Spotify

Even though Spotify is important, don’t ignore other platforms:

🔹 YouTube – Upload your music with engaging visuals.
🔹 Bandcamp – Great for direct sales and loyal fans.
🔹 SoundCloud – Reach a different audience.

9. Build a Community Around Your Music

Ultimately, success comes from building a strong fanbase.

🔹 Start an email list – Stay in direct contact with fans without relying on algorithms.
🔹 Create a Discord or Facebook group – Bring your most dedicated fans together.
🔹 Run contests and giveaways – Engage your audience and encourage them to share your music.

Conclusion

Getting more streams and fans requires a mix of strategy, creativity, and persistence. By optimizing your profile, releasing music regularly, engaging with your audience, and using playlists and social media effectively, you can grow your fanbase and take your music career to the next level.

What’s your biggest challenge as an artist? Share in the comments! 🎶